Boomerang vs. Champify
Dont get bowled over by their sales tactics. Modern GTM orgs choose BoomerangAI for a better product and value playbook that scales with their requirements.
Vanguard Teams ❤️ Boomerang
Unite the company and GTM tools to execute on the job change signal
Increase pipeline from advocate job moments
Boomerang find champion job changes every week and automates outreach to maximize conversion:
Automatically create new contact in Marketo, Salesforce or Hubspot and route it to the AE/SDR
Automatically enroll the contact to relevant campaigns including outreach and gifting programs
Automatically add the buying committee to a ABM sequence on 6sense or Demandbase
All of this with 100% automated playbooks
Maximize ABM conversion by marketing to 90%+ members of buying committee
Boomerang automatically maps the members of the buying committee in target accounts and keeps it up-to-date :
Detects incoming, outgoing and promotion job moments every month
Activates new hire plays such as sequences, gifting, executive outreach etc
Keeps CRM and MAT data up-to-date
Auto-maps buying committee whenever an opportunity is created
Maximize warm intros from customers and peers
Boomerang automatically identifies your champions, work colleagues and their employment history to:
Ask champions for warm intros to their previous employers or colleagues
Ask peers for warm intros to their previous employers or colleagues
Zero new UI, instead use native Salesforce components to maximize adoption
AI will create your target account org charts
Give your sales and CS teams the ability to organize the buying committee into hierarchical and influence maps to:
Make it easy for your team to highlight key relationships for our AI to get trained and priortize
Make it easy for leadership to understand key stakeholders in target accounts and opportunities
Make it easy for leadership to understand key stakeholders in target accounts and opportunities
Ever-present clean CRM data
A secondary benefit of Boomerang is the ability to auto-update CRM contact data based on job changes and fill missing contacts in target accounts. This helps you:
Minimize bad data in CRM or MAT
Maximize conversion/engagement in marketing campaigns.
Minimize time spent on manual prospecting
Minimize costs on tools like Marketo and 6sense which prices based on volume of data instead of accuracy.
Integrate as you like
Boomerang offers the most comprehensive integration suite in our category to facilitate seamless handoffs between tools and people:
Boomerang natively integrates with Marketo (instead of via Salesforce) to eliminate manual work you will have to do with other vendors.
Boomerang enables 6sense and Demandbase's 'audience building', 'conversational email' and 'advertising' with accurate data and maximum coverage
Boomerang auto-enrolls leads to personalized outreach and gifting sequences.
Quick Compare
Key Influencers: 10K contacts for $10K
Enterprise Upgrade: $15K
Key Influencers: 12.5K contacts for $10K
Enterprise Upgrade: 20% of subscription fees
Key Champions: 1.25K contacts for $10K
Key Influencers: 10K contacts for $10K
Enterprise Upgrade: $15K
Key Champions: 2.5K contacts for $10K
Key Influencers: 12.5K contacts for $10K
Enterprise Upgrade: 20% of subscription fees
