For two decades, the enterprise GTM playbook looked the same: hire reps, give them a list, send a sequence, hope. AI made the volume cheap. It also made the inbox angry.
Meanwhile — across every CRO conversation we ever had, at every company we ever helped scale — the deals that closed shared a single pattern. Someone, somewhere, had made a warm introduction that almost didn't happen. A board member who picked up the phone. A customer who took a call. An ex-colleague who said yes when they could have said no.
The relationships were always the answer. But the operations around them were always amateur. Spreadsheets. Slack threads. Personal Rolodexes. Programs that fell apart the moment a rep got busy or a champion got promoted.
The companies that ran warm-intro programs well — Salesforce, Oracle, AWS — staffed dedicated GTM ops teams to run them. Multi-million-dollar headcount. That doesn't scale below the Fortune 500.We started Boomerang to fix that. Rudy, our AI agent, is the first one built end-to-end for warm-introduction programs — drafting the ask, reasoning with each connector, escalating when reps freeze, closing the loop when intros become revenue. Software and services. Bodies and bots.
This is the playbook we always wanted to give those CROs. Now we're shipping it as software.
Three founders, one obsession: the gap between how enterprise software gets built and how it actually gets sold. We've spent years inside that gap — advising the leaders ranging from Fortune 500s to high growth startups, and shipping the operating systems that ran their revenue programs.
What we're building is the agent we always wished those teams had — one that knows every Super Connector's preferences, drafts the right ask at the right moment, and turns relationship capital into revenue.
Decades helping the largest software companies design GTM enablement, relationship-led pipeline, and warm-intro programs. Front-row seats to what works at scale — and to every failure mode along the way. If you've run enterprise BDR, AE, or RevOps, you know what we're building because you've wanted it.
Our AI teammate handles the work no human BDR has the bandwidth or memory to do at scale: read every call, every CRM record, every champion's job change, every connector's preferences — and reason about who to ask, when, and how. The first agent built end-to-end for warm-introduction programs.
A bench of enterprise GTM operators, founders, and investors who've built and led the world's most respected enterprise revenue organizations. Many are angel investors in Boomerang.
Most companies tap less than 10% of their network. Boomerang organizes the other 90% into four types — each with different incentives, different cadences, different best-fit deals.
Formerly Sequoia Capital India & SEA. Backers of the most consequential enterprise software companies built in Asia and beyond.
Map and activate the collective network across thousands of employees, customers, & partners — without changing a single rep workflow.
Map your firm's collective network for deal sourcing — and connect portfolio companies to the enterprise executives they need to grow.
We exist for our customers. Every product decision, every late-night ship, every uncomfortable trade-off — we make it for them.
Continuous learning is our north star. We're never the smartest people in the room — we're the most curious.
The journey is as important as the destination. Building something great is a long road. We choose teammates we want to walk it with.
We do the right thing — no matter the odds. Hard problems take time. We don't shortcut them.
We appreciate the opportunities to create impact. Every customer, every advisor, every teammate is a gift we don't take lightly.
We debate. We argue. And then we act as ONE. Best argument wins. Once decided, everyone rows.
The first AI agent for warm introductions. End to end.
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