What does Boomerang do?

Boomerang is the warm-intro orchestration layer for B2B sales. We map every warm path from your team, customers, investors and board, and advisors into your priority accounts. When a signal fires (intent surge, champion job change, executive leadership move), we surface the warmest path, draft the intro request in the connector's voice, and close the loop when the meeting books.

Who is Boomerang for?

Boomerang is built for B2B SaaS and enterprise sales teams with at least $30k ACV, a customer base with active champions, and an engaged board or advisor network. Particularly powerful for account-based selling motions, founder-led GTM, and teams trying to break into senior buyer altitudes.

How is Boomerang different from 6sense, ZoomInfo, or Outreach?

Signal layers like 6sense and ZoomInfo identify which accounts are in market. Sequencers like Outreach and Salesloft scale cold outreach. Both stopped converting senior buyers as cold reply rates fell 70 percent. Boomerang adds the warm-intro activation layer those tools structurally cannot carry. We sit on top of your existing stack; we do not replace it.

About Boomerang

Front-row seat to great enterprise GTM. Now we're building the agent for it.

For two decades we sat beside the people running enterprise revenue at AWS, HPE, MongoDB, and Snowflake, designing the GTM enablement their teams ran on. We saw exactly how the best revenue organizations scale, and every way the rest of them stall. Boomerang is the company we wished those CROs had had.

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Our mission

Convert relationships into revenue
in the age of AI.

Why we started

The relationships were always the answer.
The operations were always amateur.

01

The old playbook broke

For two decades the enterprise playbook looked the same: hire reps, give them a list, send a sequence, hope. AI made the volume cheap. It also made the inbox angry.

02

One pattern kept repeating

Across every CRO conversation, at every company we helped scale, the deals that closed shared a single pattern. Someone, somewhere, made a warm introduction that almost did not happen. A board member who picked up the phone. A customer who took a call. An ex-colleague who said yes when they could have said no.

03

Nobody ran it as a program

Spreadsheets. Slack threads. Personal rolodexes. Programs that fell apart the moment a rep got busy or a champion got promoted. The relationships were always there. The operating system was not.

The companies that ran warm intro programs well, the Salesforces and Oracles and AWSs of the world, staffed dedicated GTM operations teams to do it. Multi-million-dollar headcount. That does not scale below the Fortune 500.

So we built the agent instead. Rudy is the first one built end to end for warm introduction programs: he drafts the ask, reasons with each connector, escalates when a rep freezes, and closes the loop when an intro becomes revenue. What used to take a dedicated ops team now takes about thirty minutes to switch on.

Who is building it

Operators who lived the problem, and the agent they built.

One obsession: the gap between how enterprise software gets built and how it actually gets sold. We spent years inside that gap, advising leaders from the Fortune 500 to high-growth startups, and shipping the systems that ran their revenue programs.

The team

Trusted advisors to enterprise CROs.

Decades helping the largest software companies design GTM enablement, relationship-led pipeline, and warm intro programs. Front-row seats to what works at scale, and to every failure mode along the way. If you have run enterprise BDR, AE, or RevOps, you already know what we are building, because you have wanted it.

Front-row seat at

AWS HPE MongoDB Snowflake

The agent

Rudy is the engineer.

Our AI teammate handles the work no human has the bandwidth or memory to do at scale: read every call, every CRM record, every champion job change, every connector preference, and reason about who to ask, when, and how. The first agent built end to end for warm introduction programs.

What he does

Drafts asks Routes connectors Escalates Measures

Advisors and angel investors

The people who built the programs we're automating.

A bench of enterprise GTM operators, founders, and investors who have built and led some of the most respected enterprise revenue organizations. Many are angel investors in Boomerang.

Andy Brown

Board member at Zscaler · CEO of Sand Hill East · previously Guidewire board

Bill Walsh

Former SVP Business Operations and CFO, Global Sales at Dell Technologies

Ash Mehra

Former Chief Data and Information Officer at Constellation Brands

Salil Jain

Former Chief Business Officer at Rackspace · previously DocuSign and SAP

Rajan Anandan

Managing Director at Peak XV Partners · previously VP at Google India

Mohit Garg

Co-founder and CEO of Oloid · previously co-founder of Mindtickle

Lalit Singh

COO at Cubic Transportation Systems · previously co-founder of Vareto

Steven Birdsall

Chief Revenue Officer at Alteryx · previously CRO at Qlik and Anaplan

Plus 50 more operators who have spent their careers selling, scaling, and investing in enterprise software, now investing their time and capital in this one.

Backed by

Enterprise-first capital.

Formerly Sequoia Capital India and SEA. Backers of some of the most consequential enterprise software companies built in Asia and beyond.

Early-stage investors in category-defining B2B software, with a focus on AI-native GTM infrastructure.

Backers of enterprise and AI companies building for global markets from day one.

How we work

Six behaviors. Every day.

01

Ubuntu

We exist for our customers. Every product decision, every late-night ship, every uncomfortable trade-off, we make it for them.

02

Growth

Continuous learning is our north star. We are never the smartest people in the room. We are the most curious.

03

Journey

The journey matters as much as the destination. Building something great is a long road. We choose teammates we want to walk it with.

04

Endurance

We do the right thing no matter the odds. Hard problems take time. We do not shortcut them.

05

Gratitude

We appreciate every chance to create impact. Every customer, every advisor, every teammate is a gift we do not take lightly.

06

One

We debate. We argue. And then we act as one. Best argument wins. Once decided, everyone rows.

Build the future of warm intros with us.

If you believe the network is the answer, start with your own. Connect your stack and see the warm paths your team has been sitting on.