#1 Usergems Alternative 2023 : Boomerang

Dont cut corners, use a product that actually works

Unite your company and your tech stack to execute on the job change signal

Increase pipeline from advocate job movements

Boomerang find champion job changes every week and automates outreach to maximize conversion:

Automatically create new contact in Marketo, Salesforce or Hubspot and route it to the AE/SDR
Automatically enroll the contact to relevant campaigns including outreach and gifting programs
Automatically add the buying committee to a ABM sequence on 6sense or Demandbase
All of this with 100% automated playbooks

Maximize ABM conversion by marketing to 90%+ members of buying committee

Boomerang automatically maps the members of the buying committee in target accounts and keeps it up-to-date :

Detects incoming, outgoing and promotion job moments every month
Activates new hire plays such as sequences, gifting, executive outreach etc
Keeps CRM and MAT data up-to-date
Auto-maps buying committee whenever an opportunity is created

Maximize warm intros from customers and peers

Boomerang automatically identifies your champions, work colleagues and their employment history to:

Ask champions for warm intros to their previous employers or colleagues
Ask peers for warm intros to their previous employers or colleagues
Zero new UI, instead use native Salesforce components to maximize adoption

AI will create your target account org charts

Give your sales and CS teams the ability to organize the buying committee into hierarchical and influence maps to:

Make it easy for your team to highlight key relationships for our AI to get trained and priortize
Make it easy for leadership to understand key stakeholders in target accounts and opportunities
Make it easy for leadership to understand key stakeholders in target accounts and opportunities

Ever-present clean CRM data

A secondary benefit of Boomerang is the ability to auto-update CRM contact data based on job changes and fill missing contacts in target accounts. This helps you:

Minimize bad data in CRM or MAT
Maximize conversion/engagement in marketing campaigns.
Minimize time spent on manual prospecting
Minimize costs on tools like Marketo and 6sense which prices based on volume of data instead of accuracy.

Integrate as you like

Boomerang offers the most comprehensive integration suite in our category to facilitate seamless handoffs between tools and people:

Boomerang natively integrates with Marketo (instead of via Salesforce) to eliminate manual work you will have to do with other vendors.
Boomerang enables 6sense and Demandbase's 'audience building', 'conversational email' and 'advertising' with accurate data and maximum coverage
Boomerang auto-enrolls leads to personalized outreach and gifting sequences.

So how is Boomerang better compared to Usergems ?

We understand that not all differences might mean the same to you. So depending on what matters to you, see how Boomerang provides a better product, ROl, Buying Experience, and the best Post Purchase experience in SaaS.

Better Product

3X more revenue impact with our superior capabilities

You can input and take output data from Boomerang to a variety of data sources such as Salesforce, Marketo, Outreach, Salesloft, Hubspot etc. This works well especially for marketing teams that run large scale ABM programs

Only 20% of your advocates change jobs every year. Find warm intro paths to get your customers to make intros to their past colleagues and customers

AI models need humans to interpret newer signals and scenarios for accurate matching and job change detection. 5-10% of unmatched leads got our human workforce for manual research leading to 1-5% more leads compared to Usergems

Boomerang makes both your people and GTM stack smarter by delivering the most up-to-date data in the flow of work for people and tools

Bad lead to account matching can lead to 20-40% of contacts never being worked upon. Boomerang's account matching handles 100s of scenarios like name changes, M&A, HQ changes etc. Boomerang continuously detects these changes for smart routing of job change leads. Usergems have limited lead to account matching capabilities.

Better Pricing

Same Product. Better Support. Better Price.

starting at $12K/year

Includes:

30-200X ROI in year 1
Track upto 10K contacts
Native integration with Marketo, 6sense, Outreach etc
Customer value services focussed on entire customer journey
Native AI engine for accurate name and persona matching

starting at $25K/year

Includes:

5-30X ROI in year 1
Track upto 5-8K contacts
Native integration with only Outreach
Premium onboarding and self-service post that
AI Engine for persona matching only

Customer Experience

We love our Customers, and They love us back

Using Boomerang, we have transformed our once-stale database into an up-to-date lead gen powerhouse to support our cross-sell and upsell efforts.

Mitchell Brand

Sr. Manager, Marketing Operations

We tried several champion tracking tools & ran many campaigns. But nothing like Boomerang. Gave us 5X ROI within 30 days of rollout.

Victoria N

Senior Manager, Customer & Event Marketing

I appreciate the data quality, user-friendliness, and the way leads are imported into salesforce and slack, allowing me to effectively save time performing outreach.

Erik Dulock

Business Development

This place is waiting
for you....

Book an Intro Call

Post Purchase

See how we make that happen

Real time support on Slack

Every customer gets a dedicated Slack channel with a team of customer success, outbound specialists, & product experts:

24X6 support coverage and 2 hour SLA
Close communication through onboarding and ongoing cadences
One place to get product updates

2-3 weeks to go-live

With our 4-6 touch onboarding process, you go live with champion tracking program very quickly:

Pre-planned meetings on the calendar
Simple to review integration guides
Ready to deploy training for ICs and Managers to maximize adoption

Design services

Champion tracking is not once and done program. Our goal is to get you 100X ROI and we wnt rest until we do that:

Work with our campaign design managers to design the best plays
Intricate workflow designers to help minimize manual work
Quarterly customer sessions to help cross-pollinate ideas

Migrating from Usergems isn’t that scary

Since most of the data is already in your Salesforce and Marketo, change management is simple.
Uninstall Usergems managed package and install Boomerang managed package in its place. Our customer success team will help you change lead source details on Leandata and Marketo and also change nomenclature on Outreach and Salesloft for accurate enrolment.
We acknowledge that you will now be doing some old things in new ways, and we’re here to help you with the transition.

Boomerang vs. Usergems

Vanguard Teams ❤️ Boomerang

Unite your company and your tech stack to execute on the job change signal

Increase pipeline from advocate job movements

Maximize ABM conversion by marketing to 90%+ members of buying committee

Maximize warm intros from customers and peers