Your sales team spends countless hours building lists on platforms like Sales Navigator and ZoomInfo, personalizing emails in Outreach or Salesloft, and trying to find any connection or angle that will elicit a response. Meanwhile, operations teams are constantly cleaning out bad data from the CRM regularly.
Boomerang enables warm outbound by analyzing buying signals, CRM and calendar data, and mapping your company relationships. Our customer specific reasoning model helps you identify, prioritize, and engage with buyers through warm introductions or AI sequences based on AI created outbound plan.
Previous Champions are 3-5X more likely to buy again
A staggering 80% of champions go unidentified as key contacts, and 86% of former champions, despite converting 3-5X higher than cold outreach, receive almost <3 touches by a junior SDR.
Boomerang discovers your champions through your GTM team's calendar and CRM activity or conversational data, then automatically enforces follow-up strategies after job changes—executive outreach, warm intros, referrals, or SDR/AE-led outbound to 5X conversion
Increase response rates by 30% in closed lost revival campaigns
Cold outreach can take 250-350 touches to convert them to meetings, but re-engaging past closed lost deals requires fewer than 30 touches when targeting based on the right buying signals.
Boomerang monitors hiring and job change signals in your closed lost deals, identifies the best time to re-engage, and even writes the emails based on past successes.
Beyond Cold Outbound: Dynamic Buying Group and Relationship Mapping
Your high-value Enterprise AEs and SDRs are wasting 10-20% of their time on tedious manual tasks, mapping contacts and digging for hidden relationships, instead of focusing on what they do best: selling.
Our platform intelligently analyzes your CRM and calendar data to automatically discover key personas, maintain 95%+ of buying committees, and map warm introduction paths that are 5-8X more effective than traditional cold outbound.
Maximize Buying Group Coverage to Maximize Win-rate
A staggering 18% of decision-maker contacts are missing from your target accounts, and 22% of those in your CRM are outdated or misaligned with your ICP statistics from a $200M+ ARR cybersecurity company.
Boomerang analyzes CRM/calendar closed-won data and product usage data, discovers personas/titles, finds/maintains 95%+ buying committees, and recommends follow-up strategies for maximum conversion.
5-8X Opportunity Linked Contacts by scanning your reps calendars
While a large group (14-22 people) is typically involved in purchasing decisions, Salesforce records often show a very limited view (1-2 contact roles) of this buying committee.
Boomerang’s Discover Calendar Sync captures the buying committee from your teams calendars thus increasing the number of contacts for champion tracking or other marketing campaigns.
"I have found Boomerang’s product strategy and hand-on customer success best suited to support generating pipeline from job change leads."
Angela Frackowiak
Sr Director, Global Growth Ops @ Armis
"I appreciate that Boomerang is not just any other data vendor, but the company is really a partner to us in addressing our champion tracking need, also our custom data enrichment need and our ABM needs."
Bruno Trimouille
Chief Marketing Officer @ Litera
"At our scale, monitoring customer job change is a critical accelerant for growth. We are excited about this partnership with Boomerang as we look to automate and scale revenue from this playbook."
Mathew Lonetto
Global Business Development Lead @ Narvar
“Boomerang delivered high-quality leads to us, and in less than 2 weeks, I got 2 meetings & overall 12% reply rate! Thank you Rishab & team for this!”
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