You need Reliable Contact and Relationship Data to Execute Predictably
Despite spending 10-20% of their time prospecting and purchasing lists, GTM teams struggle with outdated CRM data, missing decision-makers or executive connections, missing champion job changes, and wasted outreach efforts targeting the wrong buyers.
To enable warm outbound, Boomerang agents analyze closed-won data from your CRM, calendar, and product to create dynamic personas, find lookalike buyers, and map existing relationships.
Our Solution
Champion Tracking
Turn Past Customers Into your Next Deals
A staggering 80% of champions go unidentified as key contacts, and 86% of former champions, despite converting 5-8X higher than cold outreach, receive almost no contact.
Boomerang discovers your champions through your GTM team's calendar and CRM activity or product usage, then automatically enforces follow-up strategies—executive outreach, warm intros, referrals, or SDR/AE-led outbound—to maximize conversion.
How it Works
Discover champions from activity data.
Periodically detect job changes. Orchestrate CRM changes.
Auto-triggers warm outreach via text, email, Slack, and sales engagement tools.
If they loved your product before, they’ll bring it to their next role.
👉 See Champion Tracking in Action
Narvar: Case Study
Learn How Narvar Boosts Pipeline by $17M with BoomerangAl
"Boomerang’s AI doesn’t just notify you of signal it ensures your team acts on them immediately."
Using Boomerang, Narvar tracked 1,400+ job changes
Generated $17M+ in pipeline in a single quarter.
Our Solution
Buying Group Mapping
Maximize Buying Group Coverage to Maximize Conversion
A staggering 18% of decision-maker contacts are missing from your target accounts, and 22% of those in your CRM are outdated or misaligned with your ICP statistics from a $200M+ ARR cybersecurity company.
Boomerang analyzes CRM/calendar closed-won data and product usage data, discovers personas/titles, finds/maintains 95%+ buying committees, and recommends follow-up strategies for maximum conversion.
How it Works
Find target personas and titles from closed won data.
Discovers 70%+ buyers that match the criteria.
Ensures all contacts are tagged for personas, team, seniority, location or other relevant metadata.
💡 Never miss reaching out to a key contact maximize conversion from your micro-campaigns.
Storylane: Case Study
Unlocking the Power of Buying Group Mapping for an Early-Stage PLG Startup, with Storylane CEO Nalin Senthamil
"Proactively responding to new executive hires in our target accounts has become a powerful tool for our team."
20+ late stage opps within the first year of deploment
Best ROI program in recent years
Our Solution
Target Account Selling
Use Relationship Insights to Find and Engage Right-fit Contacts Through Warm Intros
Your Enterprise AE ($300K OTE) and SDR ($150K OTE) spends 10-20% of their time mapping contacts and discovering hidden relationships. No one desires to perform this drudgery.
Boomerang analyzes CRM/calendar closed-won data, discovers personas/titles, finds/maintains 95%+ buying committees, and maps warm intro paths that convert 5-8X more effectively than cold outbound.
How it Works
Find target personas, titles, and relationships from closed won data.
Boomerang agents becomes your marketing operations lead and gets you 95%+ coverage.
Map known relationships, work overlaps etc to power warm outbound.
💡 Learn how we are supporting 80% growth for a $200M ARR company.
Litera: Case Study
$250M+ Legal Tech reinvents ABM by Combining the Power of Boomerang, 6Sense and Marketo to Reduce CAC by 40%
"BoomerangAI is the backbone of our ABM program!"
400K+ contacts found, 15K+ warm intro paths flagged and deployed customer services like "attorney count"
Best ROI program in recent years
Wall of Love
Hear what our Customers have to say...
"I have found Boomerang’s product strategy and hand-on customer success best suited to support generating pipeline from job change leads."
"I appreciate that Boomerang is not just any other data vendor, but the company is really a partner to us in addressing our champion tracking need, also our custom data enrichment need and our ABM needs."
"At our scale, monitoring customer job change is a critical accelerant for growth. We are excited about this partnership with Boomerang as we look to automate and scale revenue from this playbook."
“Boomerang delivered high-quality leads to us, and in less than 2 weeks, I got 2 meetings & overall 12% reply rate! Thank you Rishab & team for this!”
