“Delivering a verified Buying Group to sales results in a 20% to 50% improvement in conversation rates.”
Forrester
In this webinar, we are joined by Evan Liang, CEO of LeanData, Bruno Trimouille, CMO of Litera, and Shankar Ganapathy, CRO of Boomerang, to discuss the importance of a Buying Group GTM Strategy. Specifically, they will address the following topics:
Evan Liang founded LeanData after running into CRM data and process challenges at his last company and is passionate about helping his clients make their sales & marketing teams more efficient. Prior to LeanData, Evan was the GM and VP Products at Caring.com and has previously worked in product management at eBay and business development at Xbox Live. He has also worked as venture capitalist at Shasta and Battery Ventures.
As Chief Marketing Officer, Bruno Trimouille is responsible for developing and implementing Litera’s marketing strategy and vision. He leads a team of marketing professionals committed to delivering growth and elevating brand awareness globally. Bruno has over 25 years of experience in the software industry, holding senior executive roles across sales and marketing in public and private equity-backed companies.
Shankar is the Co-founder and CRO of Boomerang, a champion tracking solution that revenue teams use to systematically convert dormant contact records to predictable pipeline. Shankar is passionate about helping GTM teams maximize the revenue potential of their existing relationships.
It takes <1 week for implementation, meaning you are likely to see pipeline impact within first few weeks.
Boomerang automatically updates job change leads in Outreach or Salesloft sequences and keeps CRM data accurate, without requiring sales team to login.
Boomerang is going to be amongst your rare investments that have a direct correlation to revenue. Our customers see 10-25X ROI.
