CXOs don't open cold emails. They open warm ones.
Marc and Diane co-served on Acme's board 2018–2022
Exchanged 4 emails in the last year — relationship is warm
Diane has championed your company before · 2 prior intros
CXO access is the bottleneck.
And every team is solving it badly.
Reaching decision-makers is the difference between a $50K deal and a $500K deal. But the way most teams solve it is with cold outbound, manual LinkedIn digging, and spreadsheets of who-knows-who. None of it scales.
The relationships exist. The activation doesn't.
From CXO target to booked meeting, end to end.
Five things have to happen for a warm executive intro to actually get on the calendar. Boomerang does all five.
Identify the true seat of power.
Boomerang continuously monitors your target accounts to surface the CXOs, VPs, and Board Members who hold the purse strings.
Tracks every promotion, executive hire, and board change so your team is always looking at the current decision-makers — not last quarter's org chart.
Build the multi-dimensional relationship graph.
Go beyond LinkedIn. Boomerang stitches together board networks, advisory overlaps, executive history, CRM relationship data, and institutional memory from past meetings.
Reveals the hidden paths to leadership that traditional tools — including Sales Nav — miss entirely.
Surface relationship intelligence where the CRM already lives.
Boomerang doesn't push or overwrite your CRM data. It sits alongside the account record, surfacing relationship paths, executive moves, and warm-intro context as a Boomerang panel inside Salesforce or HubSpot.
Your existing data stays clean. The Permissions Engine keeps inner-circle relationship data visible only to the deal team that needs it.
Ask in plain English. Anywhere your team works.
Skip the manual research. Reps and execs query Boomerang in natural language — "How do I get to the CEO of Airbus?" or "Which finance leaders do we have the strongest ties to?"
The same answer, in the surface they're already in: Slack, the CRM sidebar, Gmail, or the Boomerang dashboard. No new tool to learn. No new login for the CEO.
Coordinate the Top-to-Top.
When an AE needs their CEO to reach a target CXO, Boomerang doesn't just suggest the path — it orchestrates the meeting end to end.
Drafts the ask, briefs the CEO with deal context, schedules around connector preferences, and tracks the handoff. The AE gets a meeting. The CEO gets a one-click action.
Lives where your team already works.
Boomerang reads from the systems where relationships live, and surfaces inside the systems where work happens. No new dashboards to learn. No new logins for the CEO.
Reads from
Sources Boomerang continuously stitches into the relationship graph.
Surfaces inside
Sources Boomerang continuously stitches into the relationship graph.
"It's the agent doing the work, not us."
Armis runs a Path to Power play across 200+ enterprise accounts. Their leadership team's relationship capital was sitting unused. Boomerang activated it — without adding a single hour of work to their executives' calendars.
Sr. Director, Global Growth Ops · Armis
Path to Power is one side of the relationship graph.
Reaching decision-makers is the difference between a $50K deal and a $500K deal. But the way most teams solve it is with cold outbound, manual LinkedIn digging, and spreadsheets of who-knows-who. None of it scales.
When your champion changes jobs, your next deal walked in the door. Boomerang catches the move, surfaces the context, and drafts the re-engagement — automatically.
Every target account has 8–12 people who matter. Boomerang keeps the buying group live — who joined, who left, who's been engaged, and who's still cold.
