“ I have found Boomerang’s product strategy and hand-on customer success best suited to support generating pipeline from job change leads”
Buyers like to purchase solutions they have used at previous jobs. Get ahead of the competition by helping your previous buyers buy again.
By keeping track of job movements of your past customers power users, and re-engaging them at the right time,
BDR teams book more meetings with less activities
Sales teams work on opportunities that convert faster and better
Each of your target account buying orgs change by ~20-30% annually. If you don’t keep track of this, customers could churn and you are missing out on high value outbound.
By ensuring that you have all your typical buying group members identified and constantly updated in each account,
BDR teams break into accounts more easily
Sales teams multi-thread in each of their deals
CSM teams proactively handle churn risks
A typical buying committee has 14-22 people, yet most opportunities only have 1-2 contact identified in the buying committee. Similarly, CS/AM teams meet 2X users/champions as part of deployment, capture them as key contacts in CRM.
Let AI identify your target personas for your next Demand Gen / ABM campaign
3-5X number of champion contacts for your champion tracking programs
Buyers today ignore cold emails from vendors they don’t recognize. With automation and AI-powered tools this will only get worse. Boomerang recommends the warm intro path for every account and buyer so your chances of booking a meeting is much higher
BDR teams can book meetings throgh warm intros
Sales teams new relationships from a point of trust
Manual org chart creation is time-consuming and error-prone, often taking hours or days to compile, risking inaccuracies and lacking collaborative capabilities.
By automating org chart creation,
BDR teams book more meetings in lesser time with precise targeting
Sales teams develop more effective account strategies
All your strategies - marketing, sales, CS - have a single point of failure viz. the CRM data upon which they are devised. While you continue to spend millions of dollars on this every year, it gets no better.
By automating the part of keeping your CRM contacts up to date,
Leadership teams get the most accurate picture of deals and customers, and can help effectively
Ops teams design initiatives that have a much higher likelihood of impact on revenue goals.
I appreciate that Boomerang is not just any other data vendor, but the company is really a partner to us in addressing our champion tracking need, also our custom data enrichment need and our ABM needs.
I have found Boomerang’s product strategy and hand-on customer success best suited to support generating pipeline from job change leads
At our scale, monitoring customer job change is a critical accelerant for growth. We are excited about this partnership with Boomerang as we look to automate and scale revenue from this playbook.
Tracking our customers for job changes and referrals, and remarketing to them is such an obvious growth engine. Boomerang helps us achieve this with zero effort.
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