Turn Happy Customers
‍into New Revenue

Boomerang boosts your pipeline velocity by engaging champions or buying committee members as they change jobs or generating warm introductions from your company's network

New executive with past engagement with VP Sales joins target account
New Director Information Security hired at Wartsila
Past champion moved into Target Account: Medtronic
Jess Halle, your VP CS met Ralf 2 months ago. Get Warm Intro >
Month on Month Projection:
Job Change Leads
Revenue Impacted
Last Month
$ 218,000
ROI Guaranteed. Contractually.

Most Direct Impact on Revenue

Fast Value

2-4 week onboarding/setup, 30 days thereon to first value
Learn More

Mature Playbooks

Ready to deploy playbooks supported by Campaign Managers
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Zero Change-Management

No-UI approach which allows your team to execute the plays in their existing workflows
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86 meetings booked, 1400+ Boomerangs this year

$17M pipeline influenced

Best ROI program in recent years

“Over $1.2M in revenue generated from Boomerangs so far this year”

John Charlesworth

Sr. Director, GTM Systems

Your first Service as a Software Pipeline Solution

Accelerate Growth by Building on Your Past Wins

02

Maximize Buying Group Coverage to Boost ABM Success

Manual prospecting misses out adding atleast 30% of buying committee members to your CRM. At the same time, most contacts are missing key metadata like accurate titles, current location etc leading to suboptimal success of outbound and field marketing activities.

Boomerang ensures all your target accounts have 95% or more of your buying committee mapped out and refreshed periodically.

Learn more about our Data Quality Managed Solution
30%
Increased contact converage
by 30% across ABM accounts
Bruno Trimouille
03

Proactive multi-threading of open opportunities

64% of closed lost opportunities are single threaded vs 84% of closed won opportunities has at least 3 buying group members that sales team has engaged with.

Boomerang surfaces potential stakeholders for warm intros and back-channeling paths for your reps to lock in their chances of success in their deals.

Do an Opportunity Multi-Threading Assessment
04

CRM Hygiene as a
managed service

33% of buyers your teams interact with are not captured in your CRM and thereby, not marketed to.

Mark departed contacts as invalid, auto-create calendar contacts, auto-import high value contacts from your product, and fill any missing contacts in your target accounts.

Measure Impact of Database Decay
23000
Contacts cleaned and
enriched every month
Nalin Senthamil
Full Stack Automation

Full cycle job-change play automation with your existing stack

Report Card

Contact Data Quality Report of a $200M ARR Company

We analyzed 4.5K Strategic and Named Accounts for Contact Data Quality and our customer was shocked with the results!

Contact Quantity
43%+ of target accounts didn’t have anyone from the buying center mapped in the CRM
Accounts with
0 Contacts
1 Contact
2-5 Contacts
6 - 300 contacts
Contact Quality
54% of Decision Maker Contacts were missing in Accounts that have contact quantity coverage in the CRM
161 Accounts with Open Opportunity but 0 DMs
91 Accounts with full buying center mapped in CRM
288 Accounts with Past Champions not in CRM
960 Accounts with atleast 1 DM contact missing
Contact Relevance
45K+
CRM contacts are misfit/irrelevant personas
Contact Accuracy
24K+
CRM contacts have already changed jobs
Path to First Value

Go-live in 30 days!
See ROI in 60-90 days

Week 1
Setup Integrations
Setup integrations with CRM, Calendar and Sales Engagement Tools
Week 2
Setup Rules
Define serviceable market, target personas and lead routing workflows
Week 3
Data Analysis
Analyze job change trends, design recommended plays and enablement workshops
Week 4
Configure Plays
Configure plays on Salesloft, Marketo,Sense and setup automations
Week 5
Launch
User training, testing, pilot, slack engagement, check-ins and hypercare
Wall of Love

Hear what our Customers have to say...

"I have found Boomerang’s product strategy and hand-on customer success best suited to support generating pipeline from job change leads."

Perry Nalevka
Angela Frackowiak

Sr Director, Global Growth Ops @ Armis

"I appreciate that Boomerang is not just any other data vendor, but the company is really a partner to us in addressing our champion tracking need, also our custom data enrichment need and our ABM needs."

Steve Maxwell
Bruno Trimouille

Chief Marketing Officer @ Litera

"At our scale, monitoring customer job change is a critical accelerant for growth. We are excited about this partnership with Boomerang as we look to automate and scale revenue from this playbook."

John Charlesworth
Mathew Lonetto

Global Business Development Lead @ Narvar

“Boomerang delivered high-quality leads to us, and in less than 2 weeks, I got 2 meetings & overall 12% reply rate! Thank you Rishab & team for this!”

Akshaya Ravi

SDR @ Storylane

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