All target persona members that are present on LinkedIn
Why do this campaign ?
Growth stage companies do 100s of demand gen / ABM campaigns and field events and want to make sure all relevant customer or target account contacts are being marketed to. Yet when we analyized data in over 42000 target accounts (tier 1 accounts) across some of our customers, there was only an average of 2.4 contacts per account. This means 60-90% of buying commitee is not being marketed to.
What actions to take with these contacts
Alerts
● Alert ABM or Events team with an automatically curated target list for the next event ● Alert AEs/AMs for CXOs or VP-level job moments in their book of business ● Alert AMs/CSMs when a new executive/VP joins their customer account
Programs
Find new contacts that join customer accounts and add them to CRM
Find champion departures from customer accounts and notify CSMs/AMs/ELT
USP
Increase adoption and continuously secure leadership buy-in by staying in touch with key roles.
Boomerang plays
Boomerang gets you 95%+ contact coverage within your target accounts.
How Much Pipeline Can Boomerang Generate?
Get 50 recent job change leads and evaluate your pipeline's growth potential
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