What does Boomerang do?

Boomerang is the warm-intro orchestration layer for B2B sales. We map every warm path from your team, customers, investors and board, and advisors into your priority accounts. When a signal fires (intent surge, champion job change, executive leadership move), we surface the warmest path, draft the intro request in the connector's voice, and close the loop when the meeting books.

Who is Boomerang for?

Boomerang is built for B2B SaaS and enterprise sales teams with at least $30k ACV, a customer base with active champions, and an engaged board or advisor network. Particularly powerful for account-based selling motions, founder-led GTM, and teams trying to break into senior buyer altitudes.

How is Boomerang different from 6sense, ZoomInfo, or Outreach?

Signal layers like 6sense and ZoomInfo identify which accounts are in market. Sequencers like Outreach and Salesloft scale cold outreach. Both stopped converting senior buyers as cold reply rates fell 70 percent. Boomerang adds the warm-intro activation layer those tools structurally cannot carry. We sit on top of your existing stack; we do not replace it.

FOR THE CRO / CEO

Your relationship graph IS your moat. Rudy makes it deployable.

Quarterly board prep, weekly deal reviews, the hard moments when you have to decide whose personal capital to spend to save the deal. Rudy shows you what's in your network, what's at risk, and what's worth pulling on the board for.

SG

Shankar Ganapathy

Founder, Boomerang AI

THE SHIFT

Same network. Same board. Different deployment.

BEFORE

You know your board has 600 collective relationships. You can't operationalize them. Forecast slips because nobody warmed up the CFO at the target account. Board feels under-used. Network capital sits idle.

AFTER

Rudy maps the warm graph across team, customer, board, partner. You see what you have at every layer. Network capital deploys with precision. Forecast holds because at-risk deals get multi-threaded before they stall.

WHERE RUDY LIVES

In the tools your office already runs on.

PRIMARY SURFACE

Slack

Your Chief of Staff DMs Rudy. Rudy DMs the right board members. You see outcomes, not the back-and-forth.

FORECAST-NATIVE

Salesforce / Clari

Warm-coverage shows up on every deal in your forecast view. At-risk deals flag with the warm path to save them.

LLM WORKFLOW

Claude / Codex (MCP)

Prep board materials in Claude. Rudy ships as an MCP server. Live network data inside your strategic prep.

OPEN API

REST API

One API key into any board portal or executive dashboard. Pull paths in, push outcomes back.

YOUR NETWORK, INVENTORIED

Most CEOs don't know what they have.

You know your board. You know your top customers. You don't know which of them collectively know the 200 buyers you need to reach this year. Rudy makes it inventory.

PILLAR 01

2,400

Team relationships

Your team's past colleagues, mentees, and direct connections across the buyer landscape.

PILLAR 02

1,800

Customer relationships

Champions at current and former customers. Many sit at target accounts you don't know they know.

PILLAR 03

600

Board + investor + advisor

Highest-leverage relationships you have access to. Use them sparingly and precisely.

PILLAR 04

900

Partner relationships

Your strategic partners' CSMs, AEs, and exec sponsors. They cover accounts you don't.

Numbers above are illustrative. Your actual inventory loads from Rudy on day one of implementation. Want to see what the inventory would do for your forecast? Run it through the Boomerang ROI calculator.

WHERE YOU'LL USE IT

Three moments every CRO and CEO sees.

01

MOMENT · THE ONE THAT MATTERS

Month two of the quarter. Commit review.

Two high-leverage deals are at risk. The whole leadership team is searching LinkedIn for any angle to the key executive. Everyone names the same suspects. The board member who knows someone. Three or four customer champions. Maybe an investor. What you don't have is the collective view of the network.

Rudy shows it in 30 seconds. Every warm path across all 4 pillars to every stakeholder on both deals. Ranked by relationship strength. With escalation rules applied. You see what's available, the cost of pulling each lever, and the expected lift.

"On Acme, Tom (board) and Priya (customer at FormerCo) both have direct paths to the CFO. Tom's the higher-credibility ask but you used him last quarter. Priya gives 80% of the lift at 20% of the capital. Want me to set up Priya?"

Super-connectors go above and beyond when the moment is right, more so because they look good. Rudy catches the moment and gives them the chance.

02

MOMENT

Chief of Staff runs it daily. You don't wait until month three.

The Chief of Staff is the operator. Every morning they ask Rudy: which board members do we need to engage this week, which CSMs are sitting on relationships we should activate, which partner leaders we haven't tapped. Rudy answers. The Chief of Staff routes. Activity happens every day, not at end-of-quarter panic.

The CEO sees outcomes in Slack and the forecast view. The board members see one clean ask per quarter, not seven panicked ones. The deals close because the warming started in week two, not week eleven.

03

MOMENT

Quarterly board prep + strategic asks

Going into the board meeting, you present 40 target accounts. Rudy pre-builds: which board member has paths to each, which customer champions overlap, which investors might unlock something. The board asks "how can we help?" and you have a specific answer per member.

Same machine runs the strategic asks. Recruiting a CRO, raising a round, due diligence on an acquisition. The path-to-power playbook applies to every C-level reach, not just deals.

YOUR DASHBOARD

Four numbers that move the company.

The four metrics worth tracking at the executive level. Rudy ships them in your forecast view.

Warm coverage

62%

% of pipeline with a warm path to the buying committee

Win rate lift

+18pt

Multi-threaded vs single-threaded deals

Cycle compression

-32%

Days to close on warm-routed deals

Board engagement

8

Net asks per board member per year

When warm coverage drops below 50%, forecast risk is structural. When board engagement drops below 4, the program is bleeding capital. Rudy alerts you before either happens. Want to model the financial impact on your specific number? Run it through the Boomerang ROI calculator.

“

We have around 2,000 customers. A lot of them are product-led. They try the product, subscribe, upsell. But many couldn't convert their previous role into a company-wide contract. Champion tracking is a key connector in our PLG framework.

NS

Nalin Senthamil

CEO · Storylane

SG

Shankar Ganapathy · Founder, Boomerang AI

Every CEO I've talked to has the same blind spot. They know their network is an asset. They can't deploy it. The plays on this page are how you turn the asset into a system. Run by your Chief of Staff. Owned by you.

See your network, deployable

Book a Boomerang demo