What does Boomerang do?

Boomerang is the warm-intro orchestration layer for B2B sales. We map every warm path from your team, customers, investors and board, and advisors into your priority accounts. When a signal fires (intent surge, champion job change, executive leadership move), we surface the warmest path, draft the intro request in the connector's voice, and close the loop when the meeting books.

Who is Boomerang for?

Boomerang is built for B2B SaaS and enterprise sales teams with at least $30k ACV, a customer base with active champions, and an engaged board or advisor network. Particularly powerful for account-based selling motions, founder-led GTM, and teams trying to break into senior buyer altitudes.

How is Boomerang different from 6sense, ZoomInfo, or Outreach?

Signal layers like 6sense and ZoomInfo identify which accounts are in market. Sequencers like Outreach and Salesloft scale cold outreach. Both stopped converting senior buyers as cold reply rates fell 70 percent. Boomerang adds the warm-intro activation layer those tools structurally cannot carry. We sit on top of your existing stack; we do not replace it.

FOR MARKETING

Stop guessing who'll show up. Rudy builds the room.

Webinar, dinner, executive event, conference booth, campaign launch. Rudy reads the event and dynamically builds the audience. If your customer champion is speaking, it's the 50 people she knows really well who'd want to hear her. If it's a dinner, it's a curated mix across customers, investors, partners, and your team's networks. The room fills with the right people.

SG

Shankar Ganapathy

Founder, Boomerang AI

THE SHIFT

Same webinar. Same budget. Different room.

BEFORE

Marketing runs a webinar, a customer dinner, a speaking session, a conference booth. Buys a list. Markets to it. 12% click. 4% show up. Most aren't ICP. The few who are aren't the buyers, just their analyst.

AFTER

Rudy dynamically builds the room based on the event. Customer champions, their network, investor portfolio CMOs, former colleagues of your current employees. Each invitee gets contextual messaging from the right sender. 60% show up. 80% are right-title.

WHERE RUDY LIVES

In the tools your team already runs campaigns in.

PRIMARY SURFACE

Slack

Rudy DMs the field marketer with audience lists, drafted invites, and approval taps. Customer co-host receives the ask via Slack too.

CRM-NATIVE

Salesforce / HubSpot

Audience builds as a campaign member list. Show-up status and pipeline attribution write back automatically.

LLM WORKFLOW

Claude / Codex (MCP)

Marketers running audience research in Claude pull live relationship data into the campaign workflow.

OPEN API

REST API

One API key plugs Rudy into Marketo, Eloqua, or any event platform. Pull audience lists in, push outcomes back.

Zero new UI. No new console for your marketing ops team. Rudy ships into the surfaces your team already runs campaigns in.

HOW RUDY ORCHESTRATES

Rudy reads the event. Then activates every network that fits.

Marketing events come in shapes. A dinner. A webinar. A booth. A speaking session. Each shape pulls a different set of networks. Rudy is smart enough to know which networks to activate for which event. The customer co-host is one example. The investor portfolio is another. So is the former-colleague graph. So is the partner CSM list.

Example · Dinner in NYC, 25 seats

Rudy reads the event type, the city, and the seat count. Then dynamically pulls from your 4-pillar graph:

All tier-1 customer champions in NYC invited directly by the CSM team.
Each champion's 10+ closest contacts in NYC invited by the champion. Forwardable invite drafted in their voice.
All your investors' portfolio CXOs and VPs in NYC invited by the partner GP or the investor directly. No specific function label needed. The event topic does the targeting.
Every former colleague of your current employees in NYC who fits the buyer profile, invited by the former colleague.
Messaging contextualized per sender. The CSM's invite reads different from the investor's invite. Same dinner. Different opening line.

For a webinar, Rudy might activate a different mix. For a booth at SaaStr, different again. Why customer networks are a growth channel, not a thank-you note.

Rudy knows the rules

Marketing has more latitude than sales because the ask is "join us" not "buy from us." But latitude is not unlimited.

Marketing can ask customers directly to co-host or co-promote. Co-marketing is a fair exchange.
Customer co-host asks gate on satisfaction. Rudy skips customers with open support tickets, low NPS, or fragile relationships. "Join our webinar" is the wrong ask when the customer is unhappy.
VIP events can route via board members for a curated +1 invite. A board member's name on an invite changes show-up rates.
Partner co-promotion routes through the Partner Manager, never direct to partner marketing.
Cap at 50 invitees per customer co-host. More than that and you're using their goodwill, not partnering with them.

Rudy applies these before surfacing anything. The marketer sees a clean audience list, already filtered.

YOUR DAY, IN 4 PLAYS

The triggers marketing already plans around.

01

PLAY

New webinar with a customer co-host

Trigger

Webinar scheduled with a customer speaker. 6 weeks out.

Rudy does

Builds the 50-person audience from the customer's network. Drafts two invite versions: one from the customer, one from marketing.

Output

Customer reviews and forwards their list with one tap. Marketing sends the rest. Show-up rate runs 50 to 60% versus 4% on cold lists.

02

PLAY

Field event or executive dinner

Trigger

Dinner planned in NYC. 12 seats. Need the right room.

Rudy does

Maps your customers in the geo. Surfaces 25 people they each know that fit your buyer profile. Filters down to the right 12.

Output

Each customer invites their +1s. Field marketing fills gaps. The room is full of the right title in the right industry.

03

PLAY

Campaign launch. Case study, whitepaper, report.

Trigger

New asset publishing. Customer is featured.

Rudy does

Drafts amplification asks for the customer to share with their LinkedIn network and personal Slack. Maps which of their connections are in your ICP.

Output

The customer shares to the curated network. Reaches buyers who care, not random followers.

04

PLAY

ABM campaign on a target account list

Trigger

ABM campaign launching against 100 target accounts.

Rudy does

Maps which target accounts have a warm relationship in your 4-pillar graph. Flags the 30-40% where a warm path exists.

Output

ABM motion gets a warm-led overlay. Cold ad spend goes to accounts without paths. Customer co-host goes to accounts with paths.

THE PILLAR ESCALATION RULES

Marketing rules differ from sales rules.

Marketing's asks are "join us," not "buy from us." Rules calibrate.

Pillar	When marketing can ask	When they can't
Team networks	Always.	Never skipped.
Customer co-host	Healthy customer relationship. NPS 7+ or no open critical tickets.	Customer is unhappy or in renewal risk. Asking is taking, not partnering.
Partners	Co-marketing routed via Partner Manager.	Direct outreach to partner marketing without routing.
Board / Investors	VIP events only. Curated +1 invite.	Volume marketing. Board name is not for newsletter subscription drives.

FOR THE VP MARKETING / CMO

What changes on the campaign dashboard.

Three shifts you'll see in the next 90 days of campaigns.

Show-up rate: warm-routed webinar and event invites convert at 50 to 60% versus 4 to 12% on cold lists. Same content, 5x the room.
Cost per pipeline dollar: drops because the audience is right-title from the start. Less attendee acquisition cost, less wasted SDR follow-up on wrong fit.
Customer advocacy compounds: each event the customer co-hosts builds the customer relationship deeper. Renewals lift, referrals multiply.

THREE KPIS TO PUT ON THE MARKETING SCORECARD

Show-up

% of invitees who actually attend

ICP-fit

% of attendees who match your buyer profile

Pipeline

Pipeline attributed to event in 90 days

SG

Shankar Ganapathy · Founder, Boomerang AI

The best marketing dollar I've ever spent was a dinner where a customer brought five people they actually knew. Two of them are now customers. The other three sent referrals. Nothing scales like 12 right-title people in a room. This is the playbook for getting them there.

See this running on your marketing team

Book a Boomerang demo