- No systematic approach to keep track of champions job movements from their 15K customers and re-engage them in the new job
- Contact data in CRM not updated regularly, leading to wasted efforts in ABM
- Lack of accurate contact coverage in ABM accounts impeded Litera marketing leadership from launching new campaign
- Litera used Boomerang to increase ABM accounts contact coverage by 20% by tracking buyers who moved out as well as new buyers that moved into those accounts
- Litera used Boomerang to find that 33% of ABM account contacts had missing information and used Boomerang to enrich them automatically
- With the help of Boomerang Account Tracking, Litera was able to launch a strategic sales campaign targeting Small Law firms within 1 month
The Challenge:
The logistics company was experiencing impressive growth at a rate of 30%. However, they faced a significant challenge in acquiring leads cost-effectively. Traditional lead acquisition methods, including Google Ads, were proving to be costly and not yielding the desired results.
“Facing a severe budget shortage, our initial decision to consider Boomerang for lead gen was uncertain. However, they offered a lifeline by conducting a data test with a sample dataset. The results were crystal clear – valuable leads were within reach. With this clarity, it was a no-brainer decision for us.”
Why Boomerang was Chosen:
The company decided to seek a more efficient solution to acquire leads and chose Boomerang for several key reasons:
2-week demo test: Boomerang offered a risk-free 2-week data test that allowed the logistics company to evaluate quality of leads generated and the pipeline potential.
Proven ROI over a month: After implementing the solution for a month, the company witnessed a significant ROI as the acquired leads converted into genuine deals.
Faster time to value: The solution promised quick lead generation, enabling the company to realize value in a shorter timeframe than traditional channels.
Noteworthy Detail:
The warm referral tool identified the best path to connect with the CMO via an ex-champion who had recently joined the company. This introduction led to a meeting with the CMO.
Results:
As a result of implementing Boomerang, the logistics company achieved remarkable outcomes:
✅ Generated 3,000 leads within the first month: Boomerang allowed the company to accumulate a significant number of leads over a short period.
✅ 20% of leads were CXO-level contacts: Among the 3,000 leads generated, which proved to be the most relevant and valuable leads for the company's growth strategy.
