Detractor Moment into Target, Customer or Open Opportunities
Type of contact that qualifies for this playbook
All detractors identified by sale or customer success team
Why do this campaign ?
33% of churn is because of a detractor action. Proactively tracking their job moments and risk mitigating it will minimize damage
What actions to take with these contacts
Alerts
Alert to the right internal stakeholder based on the type of moment. I.e. if they move to a customer account, tell the customer account team, if they move to open opportunity, tell the deal team etc
Programs
● Executive engagement to rebuild the relationship ● Multi-threading to corner detractor
USP
Proactively reach out and build relationships with key detractor that join customer or target accounts
Booemrang plays
Boomerang helps define complex scenarios so that the right people are made aware when detractors come into their world. Boomerang can also trigger multi-threading activities so that everyone know what they are supposed to do bridge the new gap that a detractor brings in.
How Much Pipeline Can Boomerang Generate?
Get 50 recent job change leads and evaluate your pipeline's growth potential
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