“Tracking happy users and champions when they move jobs and re-engaging them is… just something you have to do! It’s the most obvious growth hack you can think of at this stage of growth.”
Nalin Senthamil
Nalin is a serial entrepreneur and Storylane is one of the fastest-growing companies in the demo automation space. They grew 3x in the last year on the foundation of a strong product and significant customer love. They have a hybrid model powered by a strong PLG motion at the acquisition level supported by a sales-led motion at the top.
In this webinar, our CEO Shyam sits down with Nalin to discuss his perspectives on leveraging champion tracking as a growth hacking strategy. In particular, they discuss:
.webp)
Nalin Senthamil is the co-founder and CEO of Storylane, an interactive product demo platform for GTM teams. Storylane empowers companies to drive growth through their product in the world of remote sales. Nalin is passionate about building delightful products through technology.
Shyam is the Co-founder and CEO of Boomerang, a champion tracking solution which revenue teams use to systematically convert dormant contact records to predictable pipeline. Shyam is passionate about sales transformation and how companies can leverage latest tech to boost sales productivity
It takes <1 week for implementation, meaning you are likely to see pipeline impact within first few weeks.
Boomerang automatically updates job change leads in Outreach or Salesloft sequences and keeps CRM data accurate, without requiring sales team to login.
Boomerang is going to be amongst your rare investments that have a direct correlation to revenue. Our customers see 10-25X ROI.
