As the CMO of a young startup, Brandon understands more than anyone else that their single-biggest power is the ability to be super nimble and responsive to the latest best practices in the market. This is also something that growth leaders at greater stage companies are constantly looking to bring into their own playbook. In this section, Brandon dives deep into how he stays in touch with the market and how his team runs agile experiments to test out if a particular idea works for their business or not.
As the CRO at multiple public companies, Steven has built and scaled revenue machineries deliver very predictable results, something that keeps most early/growth stage leaders up at night. In this section, Steven shares what it takes to drive predictability at scale. He emphasizes on the importance of growth mindset, good planning, creating equitable (not equal) territories and working together as an organization to be central for achieving predictability in revenue.
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